What is StoreFront?

Tillo StoreFront is a white-label digital gift card mall that lets your customers buy, earn, redeem, and gift digital gift cards from thousands of global brands. It launches fast, requires minimal IT support, and blends seamlessly into your brand. You can sell at face value, offer discounts, run cashback earn, or enable points-based journeys from one flexible location.

How fast can I launch a StoreFront, and what resources will my team need?

You can launch StoreFront in as little as a few days, depending on your customisation needs and business readiness. It’s a low-code setup designed for speed. Most of the heavy lifting is done for you, so you can focus on the commercial strategy rather than the technical build.

What customer journeys does StoreFront Support?

StoreFront supports a wide range of B2C journeys:

• Sell at face value so customers can browse and buy digital gift cards all in one place.
• Sell at a discount, giving you the option to pass on all or part of the margin to your customers.
• Cashback earn, turning gift card discounts into new revenue and instant rewards.

• Points, allowing users to earn points on purchases and/or spend them back on gift cards with ease.

   

What recipient experiences can StoreFront Support?

StoreFront supports both major consumer behaviours:

• Self-use, where customers buy gift cards for everyday spending.
• Gifting, with the ability to schedule and send digital gift cards to others along with a personalised message.

Both experiences are intuitive and built for high conversion.

How customizable is Tillo StoreFront?

StoreFront is fully white-labeled. Your colours, your logo, your domain, your messaging. You can feature best-selling brands in a customisable carousel, highlight seasonal campaigns with promotional banners, and tailor the customer experience without needing a custom build.

What Payment Methods does StoreFront Support? 

StoreFront supports:

• Pay by card - a familiar and trusted experience backed by secure, real-time transactions.
• Pay by bank (UK only) - a fast and frictionless payment option authorised through the customer’s banking app, reducing fraud risk and improving conversion.

More choice at checkout means a smoother experience for every customer.

How does Tillo StoreFront protect my business from fraud?

StoreFront uses real-time fraud controls powered by our payment providers to block high-risk card payments before fulfilment. Because digital gift cards are redeemed instantly, this approach helps prevent chargebacks and keeps your program safe.

At launch, we apply tighter rules to minimise early risk. Once live, Tillo monitors activity and adjusts rules with you based on performance and your risk appetite. StoreFront can block suspicious payments outright or, where appropriate, route them for review.

Is Tillo StoreFront secure? 

What support does Tillo provide once we go live?